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A quality article is one that catches a potential customer's attention, answers his or her questions, and makes him or her want to take action based on the article's content. Such an article must also be factually accurate and use proper spelling and grammar.
A quality article is also SEO-friendly. It has keywords that are not overly competitive, so one can realistically earn a good rank for the article in question. It is properly formatted, has a catchy title, and links to relevant sites that have a good rank on Google.
Evergreen content is content that will be relevant to readers not just now but also for the foreseeable future. Blog posts, scholarly articles, white papers, long articles, and most forms of content that are not news articles are considered to be evergreen in nature.
Evergreen content performs better long-term than news articles. While trending topics may get a lot of views temporarily, news articles become outdated quickly. However, people will keep coming back for evergreen content, especially if the writer regularly edits it to keep it up to date.
To write a quality article, a person needs to choose a target audience, choose a call to action, and decide on the length and content of the article. It’s also important for the writer to select appropriate keywords and pick a tone, be it formal, informal, humorous, scholarly, or something else.
A quality article should always have a call to action. This is typically found at the end of the article, although some writers also add links to their articles throughout the site.